Making More Money by Adding to Your Lawn Care Business
Making money in the lawn care business is not difficult, but it can be limiting and the business is competitive. Once you have a lawn care business running smoothly, you need to employ the following tactics to dominate in your mowing area!
It often baffles me that people in the lawn care business so often limit themselves to just mowing lawns for money. They mow, they trim, they rake or mulch, and they leave a potential cash cow and run to the next mowing job.
Look, you already got the job. You are in! Leaving profits on the ground means you have to mow twice as many properties, usually, just to make as much as you could with fewer jobs.
How? By becoming a full-service outdoor lawn and garden business. Look what you can do with contracts you already have:
o Tree and hedge trimming
o Tree stump removal
o Tree and hedge removal
o Fertilizing
o Mulching
o Leaf removal
o Pesticide application
o Gardening/Landscaping
o Water garden installation and maintenance
o Outdoor lighting installation or repair
o Holiday Lighting
o Deck building
o Irrigation/Drainage
o Snow Removal
o Turf Management
o Weed Control
o Planting seasonal flowers
o Aeration
o Overseeding
o Retaining walls
o Sprinkler systems
o Concrete curbing
o Winterization
Think about what lawn care “add-ons” you can implement. People who need lawn care are also great prospects for outdoor lighting projects, path or walkway construction, gardening jobs of all kinds, new deck and patios, gazebo construction, planting and landscaping jobs, water gardens, you name it!
Lawn care is a big industry. Think about the Home and Garden channel and other television programs people are tuning in to. The ideas on many of the programs are great, but many people will still take the idea and hire someone else to do it.
Never think of your lawn care business as something that only deals with mowing, trimming, edging, and leaf removal.
You are leaving profits on the grounds!
Basic lawn care is for high-school kids. You are the professional and you are already “in” with your clients. Why spend more money on advertising to get new clients when you are leaving so much potential work undone with your current clients? You mow their grass and do basic lawn care. You have an incredible prospect to add on all kinds of services you could perform.
They already trust you and have hired you. You have already spent time and money grabbing them as clients. You are in the best position of anyone to be the one who installs their deck or lighting project! You can squeeze a lot of money out of your lawn care business by using mowing as the lead-in to more services that have a bigger margin of profit.
Take your lawn care business to the next level and become “the one to ask first” on all the projects related to lawn and garden work.
Source by Patrick Cash
